Jane Iredale Makeup

More than 20 years as the mineral make-up specialist
Where makeup was once responsible for many skin problems, mineral makeup is now part of the solution. Having blazed a trail that others followed, jane iredale - The Skin Care Makeup® celebrated ts 20th anniversaryin 2014. The first full make-up line to offer not just colour and glamour but real benefits to the skin, it is free from the top three sensitizers – synthetic dyes, fragrance and chemical preservatives, and is ideal for even the most problematic or sensitive skin.

‍Creator Jane Iredale says, “Mineral make-up is the fastest growing segment in the cosmetic industry. It has left behind its medical image and now embraces the red carpet celebrity. Mineral make-up has taken the hard work out of make-up. It has come closer and closer to skin care as it incorporates the new technology that’s available to it.”

‍jane iredale cosmetics give flawless, long-lasting coverage with minimal product application, ensuring its place in the kits of make-up artists, skin specialists and celebrities from Sandra Bullock and Kylie Minogue to Cindy Crawford and Jessica Alba. The make-up has been featured in numerous movies and on TV casts and presenters – from Mad Men and The West Wing, to Dr Who and This Morning. Its foundations have all received the Skin Cancer Foundation Seal of Approval as effective sunscreens and the company has worked tirelessly to find and include the best natural and organic botanicals to complement the skin-friendly minerals it uses in its products.

Actress Sandra Bullock is just one of the latest celebrities to acclaim the multi-tasking benefits of jane iredale’s mineral foundations. She says Glow Time Full Coverage BB Cream gives her sun protection benefits as well as radiant skin: “It gives me a healthy glow without looking like I’m heavily made up.”

The company is constantly updating its formulations to include the best and healthiest ingredients that give the extra skincare benefits which give the line an edge over conventional cosmetics. For instance, Moringa oil was added to the latest lip gloss and lip stick formulations from the brand to increase its moisturizing properties. jane iredale’s pristine natural credentials enhance the value and appeal of the products for consumers who like their products as natural as possible. Natural preservatives, such as radish root extract, are used in place of the usual synthetic ingredients, and ECOCERT’s Natural and Organic certification, being 100% natural and 30% organic, exceeding the required standards.

The extensive range includes no less than five different foundation types from loose powder bases (17 shades) and pressed powder bases (24 shades), to BB creams (6 shades), tinted moisturisers (7 shades) and liquid minerals (14 shades) for every skin tone and preference. There is also a huge range of shades in the other colour cosmetic lines within the range: lip sticks, plumpers and glosses, lip and eye pencils and liners, blushers, bronzers, highlighters, eye shadows, mascaras, primers, concealers and facial spritzer.